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Finding the Right Niche and Developing your Brand (Creative Entrepreneur Success Series, Session #3) In-Person
Session #3: Finding the Right Niche and Developing your Brand (Creative Entrepreneur Success Series)
Your most important job as a business owner is S&M, not what you’re thinking but the other one, Sales and Marketing. Since the better you market, the easier it is to sell and if you get good enough at marketing you no longer need to sell. In this session you will learn to employ market analysis to determine your target market, develop effective messaging, and strategies for generating leads.
Presented by Andrew Frazier, MBA, CFA, "The Business GROWTH Pro and CFO," Founder SBPro University.
This session will be held in the Main Library in the 4th Floor Auditorium, 5 Washington St., Newark, NJ 07102. Please e-mail Anne at aschatz@npl.org with questions, or call the Reference Desk at 973.733.7779
If attending multiple events in this series, please register for each event separately.
***Please see description below for more information on the Creative Entrepreneur Success Series and presenter.***
Check out the Newark Public Library, Made@NPL, and Andrew Frazier / SBPro University on Instagram!
Andrew Frazier, SBPro University: @andrew_frazier_sbpro
Made@NPL: @madenpl
Newark Public Library: @newarklibrary
- Date:
- Wednesday, July 19, 2023
- Time:
- 6:00pm - 8:00pm
- Time Zone:
- Eastern Time - US & Canada (change)
- Location:
- Main Library: 4th Floor Auditorium
- Audience:
- Adults Teens
- Categories:
- Main Branch
- Attachments:
The "Creative Entrepreneur Success Series" is a five-part, in-person workshop series brought to you by the Newark Public Library and Small Business Pro University™. Register for any or all five sessions to jump-start your business!
Today it’s easier and more affordable than ever to turn your knowledge and talents into income. There are many great benefits to becoming a creative entrepreneur, but there are challenges as well. Creative entrepreneurs tend to be much more successful at creating than they are at making money, but it doesn’t need to be that way.
This Creative Entrepreneur Success Series is a five-part in-person workshop series focused on helping you understand the best way to tap into your intellectual or creative assets and make money. You will gain a new perspective on your role and responsibilities as a business owner. As a result, you will become more focused, confident, and profitable.
In this How-to series, Andrew Frazier, MBA, CFA – The Small Business Pro and CFO, and Founder of the Small Business Pro University will share best practices and proven strategies for running a successful creative business. You will learn about important business concepts in sales, marketing, operations, and finance. You At the end of this series, you will understand how to go from being “a Creative who has a Business” to “an Entrepreneur who runs a Creative Business.”
You will learn:
- How to develop a viable business model and solid plan for being able to make money.
- Strategies for marketing and selling your products and services more effectively.
- Best practices for producing and delivering your products and services more profitably.
All attendees of the Creative Entrepreneur Success Series will get access to useful templates, resources, and tools for launching, growing, and scaling their creative business.
This is your opportunity to be more successful at making money while doing what you love.
Session #1: How to Launch a Successful Creative Enterprise, Wed. 6/28, 6-8pm, Van Buren Branch Library bit.ly/launchcreativeenterprise
Session #2: Business Planning Made Easy, Wed. 7/12, 6-8pm, Main Library, Centennial Hall bit.ly/businessplanningeasy
Session #3: Finding the Right Niche and Developing your Brand, Wed. 7/19, 6-8pm, Main Library, 4th Floor Auditorium bit.ly/nichebrand
Session #4: The Secret to Selling More and Making More, Wed. 8/2, 6-8pm, Main Library, 4th Floor Auditorium bit.ly/sellmoremakemore
Session #5: Strategies for Managing Cash Flow and Financing Business Growth, Wed. 8/16, 6-8pm, Main Library, Centennial Hall bit.ly/cashflowbusinessgrowth
About the Presenter:
“The Business GROWTH Pro and CFO”
Andrew Frazier empowers business owners to Maximize the Value of their companies by helping them Grow Revenue, Increase Profitability, and Obtain Financing. He guides them along the critical path to creating a sustainable business that can run without them through invaluable coaching, consulting, and training services. Mr. Frazier has worked 1-on-1 with 1,000+ business owners and taught thousands of people about business. His expertise in business strategy and financial management enables him to take a holistic perspective and provide more optimal solutions for clients.
Mr. Frazier’s book “Running Your Small Business Like A Pro” helps people increase the likelihood and magnitude of their success in business. He has also produced POWER BREAKFAST events in Northern NJ for almost 10 years generating $10+ million in both economic impact and financing for 1,000+ attendees. His online Small Business Pro University provides entrepreneurs with access to best practices and useful knowledge for running their businesses more professionally. Mr. Frazier’s new book The Masterpreneur Playbook outlines a proven 5-Step Business Growth Plan for taking your business from start-up to scaling.
Andrew hosts the Leadership LIVE @ 8:05! – Talking Small Business podcast and livestreams. His articles have appeared in the digital edition of Sales and Marketing Management, and “Octane”, the worldwide Entrepreneurs’ Organization’s (EO) blog, Inc.com and “SmallbizDaily.com, “Americanentrepreneurship.com, and NJ Business magazine”. He was also interviewed on RVN.TV Family Business World show and the syndicated “School for Startups Radio” show.
Andrew graduated from MIT with a BS in Mechanical Engineering, earned an MBA in Finance from NYU, and achieved the Chartered Financial Analyst (CFA) designation. His background includes significantly diverse experiences as a Naval Officer, Operations Manager, Corporate Executive, Investment Manager, Real Estate Investor, Non-Profit Leader, Board Member, Business Owner, Professor, Coach, Consultant, Trainer, and Author. Learn more about Andrew from his LinkedIn profile at https://www.linkedin.com/in/andrewfrazier.
Mr. Frazier has been married for 30+ years, has two children, and lives in Montclair, NJ.